Most
newspapers publish an opinion editorial page next to the editorial
page. The newspaper’s staff, syndicated columnists, or national and
community opinion leaders often write the articles. However, the editors
of most newspapers welcome the opinions of local citizens and leaders
in order to add depth of perspective to their publication.
Although
most newspapers keep an open mind in determining the content of their
opinion editorials, some newspapers will be more inclined to publish an
opinion piece on conservation funding than others. That’s why it is
important to research the newspaper in advance to understand what kind
of editorials it publishes, as well as what issues are covered in the
stories. Remember that a newspaper will not publish a story unless it
feels it represents a unique or different perspective.
When
you have decided to write an opinion editorial, arrange a meeting with
the opinion editorial page editor to discuss your ideas and the subject
you wish to write about for the newspaper. If they agree to publish your
editorial, make sure you get the details on how long the story should
be and vehemently observe all deadlines. Finally, if the story is
printed, write a thank you note to the editor and keep in touch to
update them with additional information on the conservation funding
campaign.
Give
a concise, but thorough, background on the issue or campaign. Remember,
the majority of people reading the story may not have an understanding
of the issue. Give a thoughtful, yet brief, background on the issue
before venturing into more details of the campaign.
Strengthen
your message by citing national trends that show support for your
issue. Some factors that favor supporting parks and recreation include: a
strong economy, the recent successful passage of open space initiatives
in the previous tow election years, the bipartisan support for the
issue, the strength and diversity of the constituency, and the broad
range of benefits parks and recreation provides for Americans.
Localize
the story. Although parks and recreation is very broad and touches
lives all across the U.S., the audience for your opinion editorial will
want to know how the program affects their community. Provide the reader
with specific examples of well-known local parks, recreations centers,
and wildlife refuges and give some examples of how this legislation can
benefit the community in the future.
Highlight
the success of congressional support for the issue. An opinion
editorial allows you to stress the importance of support for the issue
from both local and national elected officials. For example, draw
attention to the fact that more than 315 U.S. House of Representatives
voted in favor of the Conservation and Reinvestment Act (CARA, H.R. 701)
last year.
Get
the right individual to sign the opinion editorial. A local newspaper
is more apt to allow a community leader to author an editorial. Do you
want the focus of the article to be about recreation? Then it makes
sense during your grassroots constituency-building to find a local
athlete or coach who may have some name recognition or standing in the
community. Other potential authors could be local “smart growth”
leaders, recreation businesses, historic preservationists, wildlife
activists or managers, local elected officials, or other members of the
community who are recognized for a specific skill or leadership trait.
You
may be required to write an essay that is based on your own personal
opinion about a controversial topic. Depending on your objective, your
composition could be any length, from a short letter to the editor, to a
medium-sized speech, or a long research paper. But every piece should
contain some basic steps and elements.
1.
Collect research to support your opinion. Make sure that your
supporting statements match the type of composition you are writing. For
example, your evidence will vary from observations (for a letter to the
editor) to trustworthy statistics (for a research paper).
2. Acknowledge the previous opinions or arguments that have been made.
"Many
students have complained that the dress code implemented by our new
headmaster restricts their rights to freedom of expression."
3.
Use a transition statement that shows how your opinion adds to the
argument or suggests those previous statements and arguments are
incomplete or faulty.
Follow up with a statement that expresses your opinion.
"While
I agree that the regulations do hamper my ability to express my
individualism, I think the economic burden that the new code brings
about is a bigger concern."
4.Be careful not to be too sarcastic:
"Many
students come from low-income families and they simply don't have the
resources to buy new clothing to suit the headmaster's fashion whims."
This
statement contains a bit of a sour note. It would only make your
argument less professional-sounding. This statement says enough:
"Many students come from low-income families and they simply don't have the resources to buy new clothing in short notice."
5. Next, list supporting evidence to back up your position.
"The recent increase in fees has already led to a decrease in enrollment."
"Some of my friends are struggling to purchase necessities, due to the rising costs."
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