Essentials of Web Writing

First Essential

Learn how to use effectively the given keyword or keyword phrase. It is assumed that these keywords have been researched through Google Adwords: Keyword tool (and other keyword search programs) to determine its rank in the local and global monthly Google searches. Words or phrases with higher search volume are considered to generate possible traffic.

Second Essential

The writer must be able to strategically place the keyword into the article body. As practiced, the keyword must be present in the first and last sentence of the write up.

An ideal article must have 2-3 percent keyword density. Stuffing the article with too much keyword would alert the search engine and label your site as containing spam and will be rejected.

Third Essential

Write in a direct and informative manner. People would like to read concise articles composed of crisp simple sentences. Remember, you are in a business website and contents must be written in a formal manner and not chatty.

Considering these essentials in web contents writing, you will surely come up with quality web contents that your clients will appreciate greatly.