PGDWC1 : Human Communication & Mass Communication

Unit 1 : Introduction to Communication
Introduction to Human Communication
Communication: Concept & Definition
Principles of Communication
Functions of Communication

Unit 2 : Process of Communication
Process of Communication
Elements of Communication
Communication flow
Barriers of Communication

Unit 3 : Types of Communication
Types of communication : Intrapersonal, Inter personal, Group, Mass Communication, Verbal & Non Verbal Communication,
Concept of Mass Communication
Theories of Mass Communication
Feedback and Evaluation of Communication

Unit 4 : Modes of Communication
Traditional modes of communication, Fax Communication, Telephone communication, Mobile communication, Television communication, Satellite communication, Internet, Multimedia communication.

Unit 5 : Visual Communication
Visual Communication: Introduction, Definition, Significance
Understanding Visuals
Role of Visual in Web Communication

Maximum Marks 100

Distribution of Marks: 80 Th. + 20 IA