PGDWC4 : Social Media - Uses & Potential

Unit 1: Introduction to New Media
New Media and Mass Communication
New Media Theory
New Media – Characteristics

Unit 2:  Potentials and Scope of New Media
Computer mediated community formation – Virtual Community
New Media - Digitalization vs Democratization
New Media vs Social Media
Scope of New Media

Unit 3: Social Media – Networking &  Collaboration
Social Networking- Concept,  Features
Example - MySpace, Facebook, LinkedIn and Friendster, Creating a Group
Communicating through Social Networking Groups
Social collaboration- Concept, Features,
Example - wikis, blogs, instant messaging, collaborative office, and crowdsourcing.

Unit 4: Social Media - Publishing & Feedback
Social publishing- Concepts,  Features YouTube and flickr,
Upload your content in You Tube
Social feedback – Concepts,  YouTube, flickr, Digg, Del.icio.us, and Amazon.


Unit 5: Understanding Social Media
New Media Vs Social Media
Uses of Social Media – recent incidents
How better Social Media can be used further
The Potentials and Power of Social Media