News Headlines : Meaning & Significance,
Effective Headline Writing : Characteristics and Techniques,
Intro : Concept, Significance and Types,
Story Structures of Different Media ( Print, Electronic, Web),
Unit 2: Web Content Creation
Issues in content creation
Effective writing for websites.
Effective writing for e-newsletters & form design
Effective writing for voiceover scripts / podcasts.
Unit 3: News for Web
Web Journalism - Introduction
Difference / Similarities with Contemporary Media,
Difference in News Presentation and Usage,
E paper, E- Magazines, Forums,
Webcasting, Podcasting, Internet Radio
Unit 4 : Interviews for web
Interview: Concept, Scope & Writing Skills,
Preparation for Interview, Types of Interviews
Computer-assisted web interviewing
Opinion writing : Concept & Scope,
Opinion surveys: Concept, Tools & Techniques,
Special Articles, Analysis, Backgrounder Writing
Unit 5 : Convergence
Changing media Scenario : Consumers Need and Demand,
Convergence Media : The Boom, The Bust and The Revival,
Continuing Evolution, Interactive Media; 24x7 media
Maximum Marks 100
Distribution of Marks: 50Th+ 20 IA + 30Pr
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