- Old media
- Broadcast media
- Mainstream media
- New media
- Social media
- Personal media
- Citizen journalism
- Citizen media
Old
media is stuff that’s been around for a while. It’s traditional media,
like books, TV, radio, newspapers, etc. Note that this isn’t specific to
brands or organization sizes – the New York Times is old media, but so
is the Boston University Daily Free Press or the Wasilla Frontiersman.
New
media is stuff that’s new, in a technological sense. It’s audio, video,
and text publication methods and tools that were previously
inaccessible for publication purposes to the average person in the past.
Sure, you could run your own newspaper, and many did, but you never had
a shot at the same level of reach that a blog or podcast today can
have.
Social
media is interactive media, and it’s a subset of new media, since the
tools that enable social media didn’t exist before, and therefore are a
subset of new media. Social media is by definition interactive. You can
blog, podcast, crank out videos on YouTube, host Blog Talk Radio shows,
etc. all by yourself and no one else has to be involved for you to be
creating useful media. For example, Seth Godin’s blog is new media, but
not social – comments are turned off. Is it still useful? Absolutely. Is
it new media? Yes. Is it social? No way.
Social
media is the opposite – it’s media that REQUIRES the participation of
others. Twitter, for example, would never have existed without other
users in the network. PodCamp as a conference would never have existed
if it was only one person who showed up. Take any of the social
networks, remove the people, and you have something not useful at all.
No comments:
Post a Comment