Social feedback – Concepts
The
performance review is a lingering example of employees losing their
humanity, and become unwilling actors in corporate theatre. Similar to
how social media has allowed employees to reclaim their humanity in
their personal life, the social performance review is empowering
employees to take back their humanity at work.
Why Social Feedback:
- Everyone’s Input Counts: Traditional reviews have been seen as a management tool – something your boss wields to either reward, or punish. Social goals work to flatten hierarchies and give all levels of the business input, and control.
- Speak like a real person: Recognize the achievements of others using the language teams actually use. Think of your own team, would you tell your coworker their presentation was a 3.5 in verbal communication – or that it was badass!
- Feel connected: Basic human desire is to collaborate and connect with those around us. By making goals social, we have the practical benefits of visibility and collaboration, while fulfilling the base needs of employees.
- It’s what we already do: Wishing our friends Happy Birthday is a behavior we have engaged in for our whole lives. With Facebook, that behavior (that we already wanted to perform) became easier, and allowed us to remember, and reach out, to a wider set of friends than ever before. At work, saying thanks and giving feedback is a behavior that we all agree is important (and that we already want to perform) but by using social feedback and goals, we are able to remember, and connect, with greater reach.
Digg
Digg
is a social news website. It allows people to vote web content up or
down, called digging and burying, respectively. News and publisher
streams were added with Digg v4 in August 2010.
Quantcast
estimates Digg's monthly U.S. unique visits at 3.8 million. Digg's
popularity prompted the creation of copycat social networking sites with
story submission and voting systems; one of those competitors, Reddit,
was ranked 64 places higher than Digg by website traffic analysts
Alexa.com on July 16, 2012.
In
July 2008, the company took part in advanced acquisition talks with
Google for a reported $200 million price tag, but the deal ultimately
fell through. Four years later, on July 12, 2012, Digg was sold in three
parts: the Digg brand, website and technology were sold to Betaworks
for an estimated $500,000; 15 staff were transferred to the Washington
Post's SocialCode for a reported $12 million; and a suite of patents
were sold to LinkedIn for about $4 million.
Del.icio.us
Delicious
(formerly del.icio.us) is a social bookmarking web service for storing,
sharing, and discovering web bookmarks. The site was founded by Joshua
Schachter in 2003 and acquired by Yahoo! in 2005. By the end of 2008,
the service claimed more than 5.3 million users and 180 million unique
bookmarked URLs. It is headquartered in Sunnyvale, California.
Amazon
Amazon.com,
Inc. is an American multinational electronic commerce company with
headquarters in Seattle, Washington, United States. It is the world's
largest online retailer. The company also produces consumer
electronics—notably the Amazon Kindle e-book reader and the Kindle Fire
Tablet computer —and is a major provider of cloud computing services.
Amazon
has separate retail websites for the following countries: United
States, Canada, United Kingdom, France, Germany, Italy, Spain, Japan,
and China, with international shipping to certain other countries for
some of its products. It is also expected to launch its websites in
Poland, Netherlands and Sweden.
Jeff
Bezos incorporated the company (as Cadabra) in July 1994, and the site
went online as amazon.com in 1995. The company was renamed after the
Amazon River, one of the largest rivers in the world, which in turn was
named after the Amazons, the legendary nation of female warriors in
Greek mythology. Amazon.com started as an online bookstore, but soon
diversified, selling DVDs, CDs, MP3 downloads, software, video games,
electronics, apparel, furniture, food, toys, and jewelry.
