Principles of Communication

Communication is complex. While listening to or reading someone else's message, we often filter what is being said through a screen of our own perceptions. Thus our preconceived notions and opinions become one of the major barriers to communication.

There is an old communications game- telegraph, that is played in a circle. A message is whispered around from person to person. What the exercise usually proves is how profoundly the message changes as it passes through the distortion of each person's inner "filter".

Communication, when effectually conducted, can assist in building sturdy relationships and harmonious working conditions. It also simplifies the process of sharing the best of ourselves with others.

There are certain basic principles that need to be followed while conversing informally with a colleague, addressing a conference or meeting, writing a newsletter article or formal report; they are as follows:

• Identify your audience.

• Discern the purpose.

• Know your topic.

• Anticipate objections.

• Present a complete picture.

• Achieve credibility with your audience.

• Follow through on what you say.

• Communicate a little at a time.

• Impart information in several ways.

• Formulate a practical, useful way to receive feedback.

• Use multiple communication techniques.

• Communication is largely non-verbal.

• Context affects communication.

• Meanings are in people, not in words.

• Communication is irreversible.

• Noise affects communication.

• Communication is circular.

• Creating common ground is essential.

• Communication has effects.

We can concise these principles as follows:

Be direct and concise: Be clear about the message and the subsequent meaning you wish to convey. Make your point upfront with minimal preamble. Communicate as directly, concisely and economically as possible, almost as if you have to pay for every word. Frankly, people do pay for every word- with their precious time and sharing of mind. Never lose sight of this principle.

Be honest and genuine: Words are uttered and written by you, but true wisdom and inspiration worth reading and hearing comes from within. If you are honest and genuine about your opinions and express them well, people will be attentive and respond with kindness. They will share and trust and feel comfortable doing business with you. In time, they will follow you, which is the essence of leadership. It occurs on an emotional level.

Be present and open: Experience the moment- the here and the now. You can only learn from the past and plan, but the present packs a tremendous amount of information and content. Its presence is momentary after and then it is gone. Listen attentively, not just to what people are saying, but also to the meaning and feeling behind the words. That is truly priceless.

Be confident but measured: Be confident and strong in your views and statements, but remember that whomever you are communicating with has their own thoughts, feelings, perspectives, ideals and objectives. Do not shove things down their throats or threaten. That might elicit responses you did not expect or desire. Be apologetic only when you have truly behaved in a regretful manner.