Print
media refers to publications that are distributed in a printed form on
paper, such as newspapers, which must be delivered to customers in
physical form either through hand delivery or physical purchase.
Purpose
Print
media is one of the most common ways for people to stay informed about
current events, technology and other special interests.
Features
Print
media is extremely varied in terms of what sorts of topics are covered;
normal newspapers typically report relevant current events, but other
periodicals may be printed purely for entertainment or made for a
specific interest, such as fashion, fitness or a certain sport.
Benefits
Print
media is relatively cheap and does not require access to technology,
such as a computer, to use. Periodicals and magazines are also extremely
portable.
Considerations
Digital media, such as Internet news and video websites, present a stiff source of competition to print media.
Significance of Print Media
The
importance of print media may decline in the future due to the rise of
mobile technology and the Internet which allow users to access news and
other information from remote locations on demand.
Print
media can be a highly effective tool in marketing your business. Using
various types of print media, you can build awareness about your
business. Print media, such as articles, can build your professional
credibility and the credibility of your business. For example, if you
author an article about a topic that is related to your industry, this
positions you as an expert in your field. When a reader of that print
publication reads it, it helps to form an opinion on your standing in
your industry.
Types of Print Media
Print
media is anything that is offline that promotes your business. The most
common types of print media include newspapers, magazines, newsletters,
brochures, pamphlets, advertisements, billboards and signs. Print media
is any vehicle that is tangible and can spread the word about your
business by gaining the attention of your target audience.
Electronic
media are media that use electronics or electromechanical energy for
the end-user (audience) to access the content. This is in contrast to
static media (mainly print media), which today are most often created
electronically, but don't require electronics to be accessed by the
end-user in the printed form. The primary electronic media sources
familiar to the general public are better known as video recordings,
audio recordings, multimedia presentations, slide presentations, CD-ROM
and online content. Most new media are in the form of digital media.
However, electronic media may be in either analog or digital format.
Although
the term is usually associated with content recorded on a storage
medium, recordings are not required for live broadcasting and online
networking.
Any
equipment used in the electronic communication process (e.g.
television, radio, telephone, desktop computer, game console, handheld
device) may also be considered electronic media.
Significance of Electronic Media
Mass
Media has totally changed our culture and our lives. In so many ways
Mass Media has influenced how we get our news, (Internet, Cable TV,
Smart phones, etc.) it also has changed how we get music (When's the
last time you bought a CD?), how we communicate (when's the last time
you wrote a letter?) and even how we do things such as pay our bills.
(Electronic bill pay, etc.)
Types of Electronic Media
- Radio
The
radio is the oldest form of electronic media. There are hundreds of
thousands of radio stations across the world and advertisements are
frequent features on most of these. Advertising on radio dates back
almost one hundred years and is the first form of spoken advertisement
rather than a printed advertisement.
- TV
Television
provides us with the highest volume of electronic media advertising.
There are hundreds of advertisements shown on each channel per day and
some slots are sold for millions to the advertisers as they will have
such a high audience to watch their ad.
Television
is the most popular medium for companies to advertise but the space is
expensive and many companies will not be able to afford to advertise
during prime time.
- Internet
Advertising
on the internet has become increasingly popular as you can advertise to
your target audience. Space can be bought on websites that the target
customers would use and data can be collected about how many people
clicked on the ad. This will give the company figures and statistics
about how successful the advertising has been.
- Electronic advertising
Advertising
on screens at bus stops, shopping centers and on ATM screens have also
increased in the last decade. These usually advertise amenities and
shops that are close by so that consumers will have them fresh in their
minds when they are in the area.
Concept of Web Media
Web
media generally includes the online media sources such as the internet
websites, search engines, directories, libraries, discussion forums,
etc. These serve as the media to people for getting information and
updates regarding different things. Another form of media on web
includes audio and visual form, the videos are sometime tutorials to
make people understand some particular thing.
Significance of Web Media
24 Hour Access:
A
religious radio or TV program usually broadcasts only once a week for a
15 or 30 minute time slot. The information on a website is communicated
continuously, 24 hours a day, 7 days a week.
World-wide Coverage:
Radio
and TV broadcasts have a limited coverage area. Even when a program is
syndicated, the coverage is very rarely nation-wide. A single website on
a server computer can potentially reach every Internet user in the
whole world -- every minute of the day!
Choice of Topics:
A
radio or TV program usually presents only one topic for each broadcast.
A website offers a whole selection of topics designed to appeal to the
varied personal interests and needs of visitors.
Low Cost:
Radio
and TV broadcasting is inherently expensive. By comparison, the cost
to construct, host and maintain a website is far less expensive.
Operational Flexibility:
Because
Web ministry is based upon information residing on host computers, it
is not burdened with extensive facilities. Operations can be flexible
and more easily reconfigured in conformity to budgets without radically
affecting the basic mission to communicate global information 24 hours a
day.
Types of Web Media
Video Content Companion
While
you can't guarantee that a user will see your program before or after
coming to your Web/interactive materials, you can use the content of
your program as a starting place for building these components.
Web
and other interactive formats are effective for presenting
complementary content or recasting the video content in ways that a
linear program can't (such as providing several alternative viewpoints,
going deeper into stories, or elaborating your source or interview
material). A video content companion can help your viewers answer the
questions your program raises in their minds. Remember, though, that
since users may not necessarily see your video in conjunction with these
materials, the Web/interactive components must also function as
stand-alone resources.
Online Course, Workshop, Tutorial, or Lessons
These
Web or interactive materials are aimed at more formal educational use,
in classrooms or for professional development. They may make use of the
elements you develop for a video content companion site. Those using
materials of this type most likely proceed through them in a linear
fashion, since they're structured around a particular curriculum.
Digital Library
Digital
libraries present resources of various digital media types in a
database, where users can find specific items of interest through menus
of topics and subtopics, or by searching for particular terms. It may be
possible to create a topic-specific digital library based on the
resources you've developed or acquired for your project, or you might
provide these resources in formats that allow them to be incorporated
into a larger digital library.
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